Chelsea Football Club has triumphantly secured a substantial sponsorship arrangement with BingX, a distinguished cryptocurrency exchange. In this multi-year collaboration, BingX is now officially designated as the Official Sleeve Partner for Chelsea's men's team playing kits throughout the 2023/2024 season.
BingX, renowned for its transformative impact on the cryptocurrency exchange landscape through a myriad of products and services, brings its pioneering spirit to the realm of sports and entertainment for the first time with this partnership. Chelsea has ambitious plans to showcase BingX's logo during the upcoming Carabao Cup semi-final against Middlesbrough, with the anticipation of featuring the brand prominently on the front of Chelsea's training kits starting from the 2024/2025 season.
The strategic partnership between Chelsea and BingX underscores a shared commitment to excellence, setting industry standards, and actively influencing the trajectory of their respective domains. Casper Stylsvig, Chelsea FC's chief revenue officer, expressed enthusiasm about the collaboration, signaling the club's drive to innovate and expand its partnership network. This initiative comes on the heels of Chelsea's strategic efforts to enhance revenue, especially following the mid-season termination of WhaleFin's sleeve sponsorship deal in the 2022/2023 season.
Infinite Athlete, Chelsea's shirt sponsor for the 2023/2024 season, secured a £40 million deal in September 2023, filling the void left at the season's outset. The club now plans to transition Infinite Athlete onto training kit sleeves as their one-year front-of-shirt sponsorship concludes. Chelsea is actively exploring alternative options for front-of-shirt sponsorship, engaging in discussions with potential advertisers, including the new Saudi State airline Riyadh Air, for the upcoming 2024/2025 season.
In the dynamic collaboration with BingX, Chelsea will engage in a variety of activities aimed at global brand growth and fan engagement through compelling digital content. The BingX brand will prominently grace Stamford Bridge and the club's training ground, providing BingX with a platform to connect with millions of loyal Chelsea fans worldwide and captivate audiences tuning into the Premier League each season. With 18 out of the 20 Premier League clubs now partnering with crypto entities, this collaboration highlights the increasing convergence of sports and the cryptocurrency industry.