Manchester City and OKX Launch "Unseen City Shirts"
The partnership with OKX represents another step towards offering fans immersive experiences in the metaverse and Web3 space.
OKX, a crypto exchange, and Manchester City Football Club have joined forces to launch 'Unseen City Shirts' campaign. This initiative introduces re-designed football shirts as digital collectibles (NFTs) on the OKX app, offering fans worldwide a chance to win unique jerseys and matchday experiences.
The first digital collectible, named 'The Roses and the Bees' and designed by artist Christian Jeffery, pays homage to Manchester's heritage with iconic symbols like the Lancashire Rose and the Manchester Worker Bee. Fans can mint this NFT for free on the OKX app until April 25, with each collectible randomly assigned a rarity level - Classic, Rare, or Ultra Rare.
What sets this campaign apart is the opportunity for fans to win exclusive prizes based on the rarity of their digital collectibles. Prizes range from limited-edition physical shirts and hospitality tickets to unique experiences like playing on the pitch at a Manchester City match. Additionally, a second digital collectible with another unique design will drop on April 29, offering fans another chance to participate and win.
Nuria Tarré, Chief Marketing and Fan Experience Officer at Manchester City, emphasized the club's commitment to embracing new technologies and engaging tech-savvy audiences. By exploring the possibilities of Web3 and digital ownership, Manchester City aims to provide innovative experiences for its global fanbase.
Nuria Tarré, Chief Marketing & Fan Experience Officer at City Football Group, highlighted Manchester City's commitment to leveraging emerging technology to enhance fan engagement. The partnership with OKX represents another step towards offering fans immersive experiences in the metaverse and Web3 space.
The 'Unseen City Shirts campaign shows the potential of NFTs and blockchain technology to revolutionize fan engagement in the sports industry. As the metaverse and Web3 become integral parts of the fan experience, collaborations like OKX and Manchester City set the stage for a new era of interaction and excitement.
