MoonPay and Mastercard Join Forces to Explore Web3 Innovation and Consumer Engagement

MoonPay, a prominent player in the Web3 space, has announced an exciting collaboration with Mastercard aimed at driving innovation and enhancing consumer connections. This partnership will delve into the realm of Web3 tools to elevate experiential marketing, particularly across Mastercard's renowned sponsorship portfolio, enabling novel ways to connect with consumers.

Fast Facts

• The collaboration aims to leverage Web3 tools for experiential marketing, connecting with consumers in new and meaningful ways.
• MoonPay, known for its presence in the Web3 space, will work closely with Mastercard to integrate its products and solutions into the Web3 industry, promoting trust, compliance, and efficiency.
• Mastercard has been investing in blockchain technology, with initiatives like the Mastercard Artist Accelerator, a Web3 and music education platform.
• MoonPay will explore the integration of Mastercard's payment technology, including Mastercard Send and Click to Pay, into its Web3 stack.

One of the core objectives of this collaboration is to integrate Mastercard's products and solutions more closely into the Web3 industry, promoting trust, compliance, and efficiency across the board. MoonPay's co-founder and CEO, Ivan Soto-Wright, expressed his enthusiasm about this partnership, emphasizing its significance in advancing the Web3 landscape.

Soto-Wright noted, "We're excited to collaborate with Mastercard, a prominent supporter of Web3 and the digital economy, to redefine customer loyalty and engagement. Joining forces will create new opportunities to showcase blockchain's potential in establishing unique connections and meaningful moments while broadening our industry's overall reach."

In this endeavor, MoonPay's subsidiary, Otherlife, will play a pivotal role, providing a range of Web3 creative agency services, including development, strategy, and experiential services.

Mastercard's commitment to blockchain technology is evident in its efforts to deliver differentiated experiences, emphasizing trust and transparency within the evolving blockchain space. Earlier this year, the company launched the Mastercard Artist Accelerator, a Web3 and music education platform that empowers musicians to create, collaborate, and monetize their work using Web3 tools and resources.

Furthermore, MoonPay will harness the potential of Mastercard Crypto Credential, a set of common standards and infrastructure designed to validate trusted interactions between consumers and businesses through blockchain networks. Additionally, the collaboration will explore how Mastercard's leading payments technology, such as Mastercard Send and Click to Pay, can be seamlessly integrated into MoonPay's Web3 stack.