As the excitement surrounding the Super Bowl reaches its peak, the NFL All Day digital collectibles brand, powered by Dapper Labs, is capitalizing on the hype with a surge in sales and high-profile auctions.
During the NFL playoffs in January, the sports-themed digital collectibles brand issued promotional packs of NFTs, resulting in notable sales. Among them, a non-fungible token featuring football legend Tom Brady fetched an impressive $40,000, while a similar NFT showcasing quarterback Aaron Rodgers sold for $34,000, according to Dapper Labs.
Since the NFL season began in September, the NFL All Day digital collectibles have recorded nearly $10 million in sales, although it has yet to match the unprecedented success of Dapper Labs' NBA Top Shot, which generated hundreds of millions of dollars in monthly sales volume.
Ahead of the Super Bowl, Dapper Labs is seizing the opportunity by offering promotional drops featuring iconic moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway. Both Montana and Elway have actively participated in promotional activities for the digital collectibles, enhancing the allure of these NFTs.
Amidst the surge in NFT interest, Dapper Labs, alongside Montana and Elway, has opted not to use the term "NFT" when promoting the collections, likely in response to the negative perception that emerged during the crypto downturn. Instead, the focus remains on leveraging the endorsements of sports legends to drive adoption of digital collectibles minted on the Flow blockchain.
The collaboration between Dapper Labs, the National Football League, and the NFL Players Association to launch NFL All Day in 2022 signifies a significant step forward for the Web3 space, showcasing the potential of blockchain technology in the sports industry.
While NFT markets experienced a downturn during the crypto slump, recent months have seen a resurgence in trading volume and sales. In October, NFT trading volume surged to $405 million, marking levels of sales not seen since August. Additionally, NFT sales on the Bitcoin network reached a milestone in December 2023, surpassing $881 million, with Bitcoin-focused NFT sales outperforming those on Ethereum by a significant margin.
As the Super Bowl festivities unfold, the intersection of sports, digital collectibles, and blockchain technology continues to captivate enthusiasts and investors alike, signaling a promising future for NFTs in the sports memorabilia market.