Automattic Launches 'Write Brief', An AI Tool

While the broader AI writing assistant launched last year supports a dozen languages, Write Brief with AI is currently limited to English.

Automattic Launches 'Write Brief', An AI Tool
Photo by Stephen Phillips - Hostreviews.co.uk / Unsplash

Automattic, the company behind WordPress, has launched a new AI-powered writing assistant called "Write Brief with AI." This tool is designed to assist bloggers in creating more lucid and succinct content, thereby improving readability and simplifying the writing process for users of WordPress.

Write Brief with AI, currently in beta, is included in Jetpack—a suite of features that boosts the functionality of WordPress-hosted sites. In this initial beta stage, the tool is offered at no cost exclusively to WordPress users and is accessible through the Jetpack icon located in the editor's top right corner.

Image/ Automattic

Key Features:

Simplicity Suggestions: This feature detects sentences that are too wordy and offers a "Suggest" button for users to easily simplify their text.
Confidence Feedback: The tool highlights uncertain language, often marked by words like "possibly," and proposes alternatives to make the statement more assertive.
Readability Scores: Write Brief with AI calculates a readability score using three criteria: complexity, sentence length, and confidence level.

Write Brief with AI integrates smoothly with the WordPress editor, supporting a range of blocks, nested blocks, and patterns. It aims to enhance your writing process within your usual workspace. To begin, just click the Jetpack icon in the top right corner of your screen, and the tool will function according to the options you select in the sidebar.

The expansion of the AI-driven writing assistance market is notable, and Automattic's strategic integration of these tools into its popular blogging platform positions the company favorably to meet the changing demands of content creators who are looking for improved clarity and conciseness in their writing.