In a bold move to challenge the dominance of ChatGPT, Elon Musk's AI startup, xAI, has officially launched its own chatbot, Grok. However, access to Grok is currently limited to subscribers of X's Premium+ tier, as announced by Musk himself on the platform.
Amidst a shift in advertiser trends away from the microblogging platform, Musk has emphasized reducing the company's reliance on advertising revenue. He has redirected attention toward subscription-based models, aiming to enhance their appeal and functionality.
Musk envisions transforming X into a comprehensive "super app," presenting an array of services to subscribers encompassing messaging, social networking, and peer-to-peer payments.
xAI, initiated by Musk in July, emerged as a response to the perceived shortcomings in AI efforts by major tech conglomerates, which he criticized for excessive censorship and inadequacy in safety protocols.
The tech industry giants, including Microsoft and Alphabet's Google, are in a race to launch AI-driven products, inspired by the global recognition garnered by OpenAI's ChatGPT among businesses and users alike.
The introduction of Grok signifies xAI's foray into the AI chatbot sphere, aiming to provide a competitive and compelling alternative within the domain. As the AI landscape continues to evolve, Musk's endeavors in xAI are poised to intensify competition and innovation in the AI-driven services market.