TomTom Teams Up with Microsoft to Develop AI-Powered In-Vehicle Assistant

TomTom, the digital mapping expert, has joined forces with tech titan Microsoft to craft an artificial intelligence (AI)-driven conversational assistant tailored for vehicles.

This assistant aims to facilitate natural interactions between users and their vehicles, enabling seamless voice-based engagement across infotainment, location search, and vehicle control systems.

“Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions,” says Mike Schoofs, Chief Revenue Officer, TomTom. “Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver."

Leveraging Microsoft's Azure OpenAI Service, TomTom harnessed cutting-edge AI capabilities to create this voice assistant, allowing integration into various automotive infotainment systems. Moreover, it's an integral part of TomTom's Digital Cockpit, an open and adaptable in-car infotainment platform.

Taco Titulaer, TomTom's Finance Chief, expressed the company's significant focus on generative AI, emphasizing investments in resources, time, and talent in advancing this technology.

This collaboration marks an extension of TomTom's partnership with Microsoft, which commenced in 2016 with TomTom empowering Azure Maps location services.